00100	TECHNOLOGY AND IDEOLOGY - AD HOMINEM REMARKS
00200	
00300	
00400		For those who know even less Latin than I do, an ad hominem
00500	argument is aimed at the man rather than his case.  Ad hominem
00600	arguments are traditionally regarded as bad since attacking a person
00700	does not refute his position.  However, they have become more popular
00800	lately, because Marxists say, "You disagree with me, because you
00900	are a lackey of the bourgeoisie", psychoanalysts say, "you disagree
01000	with me, because you have a neurotic block", and J. K. Galbraith
01100	sometimes says, "they disagree with me, because their tastes have
01200	been formed by advertising".  A case that relies entirely on ad hominem
01300	arguments should be dismissed without further thought, because it is
01400	an appeal to your dislikes rather than to your reason.
01500	
01600		In this book so far, I believe I have managed to avoid
01700	ad hominem remarks almost completely, but now I would like to
01800	try to account for anti-technological views so that the reader who
01900	is inclined to such views for non-rational reasons will be able
02000	to avoid them and so that he will be able to detect these
02100	irrationalities in others.
02200	
02300		Anti-technological and anti-modern views have a long history.
02400	
02500	
02600		1. The liberal arts fraud.
02700	
02800		2. Lawyers and two sides to every question.
02900	
03000		3. Manipulation of guilt and its conversion into hate.
03100	
03200		4. Those who took the easy way in college wish to
03300	denigrate their betters.
03400	
03500		5. Snobs and effete snobs.